Marketıng Management Deneme Sınavı Sorusu #1028962
One of the characteristics of the services, which differentiates them from the products, 'perishability' implies that:
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It is not possible for us to feel the services with our five senses. |
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It is impossible to provide homogeneous services to all the clients. |
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It is not possible for a service to be stored for later consumption. |
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It is not possible to differentiate production and consumption while producing services. |
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It is difficult to separate a service from the service provider. |
Services have diverse characteristics than products. These differences are intangibility, heterogeneity, inseparability and perishability. Services are intangible in nature, it is not possible for us to feel them with our five senses. Also each employee is different and even an individual may have mood swings during the day, making it hard to provide a homogeneous service. Furthermore, it is not possible to separate production and consumption while producing services. Lastly, as the production and consumption occur simultaneously, it is not possible to store services, this means that they will perish.
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