There are various ways to present a message each using a different style, tone, words and format. Testimonial evidence or endorsement is where a trustable and credible person suggests the product. This person maybe a celebrity or an ordinary person representing the target market of the product. Therefore, the correct answer is B.

Calling the company's call center to complain about the product will provide a feedback for the company itself. Therefore, the correct answer is D.

Marketing Control is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.  A is the correct answer since other options are not related to the question.

Top management Marketing auditor uses marketing effectiveness rating instrument, marketing audit, marketing excellence review and company’s ethical and social responsibility review. Therefore, the correct answer is A.

Communication involves nine elements. The message’s sender and the message’s receiver are the two major parties or sides of the process. The message and the media are the tools used in the communication process. The other elements are encoding, decoding, response, feedback and noise.

The definition of marketing implementation emphasizes the process that turns marketing plans into action assignments and ensures they accomplish the plan’s stated objectives.

Traditionally the promotional mix has included four elements: advertising, sales promotion, publicity/ public relations, and personal selling. However due to the changing marketing environment like the introduction of communication technology, digital technology and social media, new tools are added to the blend of promotion mix. One of these new tools is direct marketing, and many books on marketing and marketing communication includes direct marketing in the promotion mix as well. The correct option is A.

The consequences of a failed planning may be catastrophic for a company. It means that you failed to create value for customers; therefore you lose customers as well as their money. Apart from money, you lose time, and effort. You also failed to develop competitive advantage and lose your competitive position in the market. As a result, you cannot help the company to achieve its corporate objectives and goals, which may in turn affect the survival of the company. This highlights the interdependence of diverse strategy levels. As stated before, successful marketing planning creates success at functional level which directly affects success at business level (e.g. competitive advantage), and accordingly success at business level brings success at corporate level (e.g. growth).

Assume that some parts of the newspaper is teared and the receiver could not see the written part of the message. On the other hand, the receiver’s mind may be so busy with the very awful news about a traffic accident on the same page. Thus she could not give her attention to the ad. These types of unplanned static or distortion during the communication process are called as noise.

Political environment consists of laws and regulations, government agencies, and pressure groups which have impacts on companies and individuals in a society.

Marketing Planning;

Deals with day-to-day performance and results

Represents only one stage in organizational development

Functional and professional orientations likely to overweigh

Goals are separated to specific targets

Significance of goals and strategies is immediately recognizable

Strategic Planning;

Has an overall, long-term organizational direction

Creates long-term organizational framework

Overall orientation is required to fit the organization to its environment

Goals and strategies are assessed from an overall perspective

Significance of goals and strategies is only recognizable over the long term

Marketing strategy aims to create customer value and achieve profitable and enduring relationships with customers. Marketing strategy consists of Market Segmentation, Market Targeting, Positioning and developing a Marketing Mix.