Marketıng Management Deneme Sınavı Sorusu #1073986

Which one below is true for the concepts of vision and mission?

Mission statement specifies a dream.

Vision statement provides a purpose.

"To refresh the world in mind, body and spirit" is an example of a vision.

Marketing department’s mission is different from the corporate mission.

Vision statement answers the question of “What is our business?”

Yanıt Açıklaması:

Marketing department’s mission should be market oriented and it should be established with an aim of satisfying customer needs. For instance, while the corporate mission of IKEA is to create a better everyday life for many, marketing department’s mission is to build the IKEA brand and inspire people to find value in what they have to offer.

PAYLAŞ:

SORUNUN CEVABI: D

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