Marketing Planning;

Deals with day-to-day performance and results

Represents only one stage in organizational development

Functional and professional orientations likely to overweigh

Goals are separated to specific targets

Significance of goals and strategies is immediately recognizable

Strategic Planning;

Has an overall, long-term organizational direction

Creates long-term organizational framework

Overall orientation is required to fit the organization to its environment

Goals and strategies are assessed from an overall perspective

Significance of goals and strategies is only recognizable over the long term