Marketıng Management Deneme Sınavı Sorusu #1057073

Which of the following is the aim of marketing strategy?


To earn more than other companies.

To achieve profitable and enduring relationships with customers.

To have good friendships with customers.

To create a warm environment to deceive the customers.

To do anything to achieve its objectives.


Yanıt Açıklaması:

Marketing strategy aims to create customer value and achieve profitable and enduring relationships with customers. Marketing strategy consists of Market Segmentation, Market Targeting, Positioning and developing a Marketing Mix.

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