Marketıng Management Deneme Sınavı Sorusu #1091436

Which unit uses or is responsible from the following control ways?

'Marketing effectiveness rating instrument, marketing audit, marketing excellence review and company’s ethical and social responsibility review.'


Top management Marketing auditor

Staff management and marketing controller

Marketing controller

Top management

Middle management


Yanıt Açıklaması:

Top management Marketing auditor uses marketing effectiveness rating instrument, marketing audit, marketing excellence review and company’s ethical and social responsibility review. Therefore, the correct answer is A.

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