Marketıng Management Deneme Sınavı Sorusu #1019574

The question of “What do we want to become?" of corporations is answered by:


Mission statement.

Market portfolio.

Strategic planning.

Marketing planning.

Vision statement.


Yanıt Açıklaması:

Vision statements of corporations answers the question of “What do we want to become?”, whereas mission statement answers the question of “What is our business?”. Thus, while vision statement specifies a dream, mission statement provides a purpose. Mission and vision statements can be found in annual reports and web-sites of corporations.

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