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aof.sorular.net Marketıng Management Marketıng Management Deneme Sınavı Marketıng Management Deneme Sınavı Sorusu #1029133

Marketıng Management Deneme Sınavı Sorusu #1029133

Dividing the market according to buyer groups’ social class, lifestyle or personality characteristics is called:


Geographic segmentation.

Demographic segmentation.

Behavioural segmentation.

Response based segmentation.

Psychographic segmentation.

Yanıt Açıklaması:

Dividing the market according to buyer groups’ social class, lifestyle or personality characteristics is called psychographic segmentation. For instance, social class has a solid impact on consumer’s preference in cars and clothing.

PAYLAŞ:

SORUNUN CEVABI: E

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