Marketıng Management Deneme Sınavı Sorusu #1019561
Which of the following is a difference between strategic planning and marketing planning?
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Marketing planning has an overall, long-term organizational direction while strategic planning deals with day-to-day performance and results. |
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Strategic planning creates long-term organizational framework while marketing planning represents only one stage in organizational development. |
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In strategic planning goals are separated to specific targets while in marketing planning goals and strategies are assessed from an overall perspective. |
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In marketing planning significance of goals and strategies is only recognizable over the long term while in strategic planning significance of goals and strategies is immediately recognizable. |
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In strategic planning functional and professional orientations are likely to overweigh but in marketing planning overall orientation is required to fit the organization to its environment. |
Strategic planning has a long-term perspective, whereas marketing planning has a shorter-term view derived from the perspective of the product and market portfolio of an organization designed to achieve its overall objectives.
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