Searching marketing performance is not one of the expected outcomes of marketing controls. Therefore, the correct answer is B.

Market targeting strategies include undifferentiated marketing, differentiated marketing, concentrated marketing, and micromarketing.

Matrix Management Organisation; It is the organizational structure which staff assigned to both the functional department and the project or product manager. In this structure, two or more business units use the functional departments of the enterprise to increase profitability.

Strategic Management is what managers do for creating organization’s strategies. Strategic Management consists of managerial decisions and actions determining long-term performance of a company.

The concept of strategic management is important for companies. The first reason for this is related to its aim of integrating other business functions. Second reason is its impact on organizational performance. Due to diverse strategies, companies succeed or fail. Third reason is the fact that every organization operates in a changing environment or faces with changing situations. Fourth reason of the importance of strategic management is that it is included in several managerial decisions.

Bonus packs offer the consumer more products at a lower price like 3 products for the price of 2. Since the consumer stocks more products in home, this promotion may increase the product usage. The correct option is D.

In a simple sales department; head of the company is the president of the company and there is a sales vice president under the surveillance of the president. Sales force and other hired marketing functions are headed by the sales vice president

Personal selling is a person-to-person communication in which a seller attempts to assist and/or persuade prospective customers to purchase the company’s products or services. A demand creator's selling position requires to use creative methods to sell physical products and mainly services. Since services are intangible and non-visible personal selling helps a lot to create demand. Therefore, the correct answer is D.

Control ways of strategic control;

• Marketing effectiveness rating instrument • Marketing audit • Marketing excellence review • Company’s ethical and social responsibility review

Micro external environment includes the company, suppliers, marketing intermediaries, competitors, publics, and customers.

Micro external environment consists of actors or partners (e.g. customers, suppliers, etc.) that are close to the company and thus, has an impact on its ability to serve its customers. Macro external environment includes larger societal forces, for instance demographic and economic forces, which have an influence on micro external environment.

Promotional tools fulfill various functions for an organization:

• Promotion can inform and make potential customers aware of an organization’s offering. They can also provide knowledge and understanding about a brand.
• Promotional tools influence and persuade the consumers.
• Promotional tools attempt to persuade current and potential customers of the desirability of entering into an exchange relationship.
• Elements of the promotion mix may be used to reinforce experiences. For example, it may remind people of a need they might have.
• Promotion makes it possible to provide reassurance or comfort immediately prior to an exchange or, more commonly, post-purchase.
• Promotion helps to differentiate a brand.

The correct option is D.

Strategy is a unified, comprehensive, and integrated plan created to assure that the basic aims of the business are attained.

In the sentence below advertising performs its function of informing consumers. Therefore, the correct answer is B.

'Advertising makes consumers aware of new brands, educates them about a product’s distinct features and benefits, and facilitates the creation of positive brand images.'