Marketıng Management Deneme Sınavı Sorusu #1103112
Which of the following is true for "Micro external environment"?
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It consists of actors or partners that are close to the company. |
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It includes macro external environment and micro external environment |
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It does not have an influence on corporate environment. |
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It includes larger societal forces, for instance demographic and economic forces |
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Micro external environment does not have an impact on its ability to serve its customers. |
Micro external environment consists of actors or partners (e.g. customers, suppliers, etc.) that are close to the company and thus, has an impact on its ability to serve its customers. Macro external environment includes larger societal forces, for instance demographic and economic forces, which have an influence on micro external environment.
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