Marketıng Management Deneme Sınavı Sorusu #1062437

Considering the types of marketing control; which of the following is one of the control ways of strategic control?


Sales-to-expense ratios

Financial analysis

Market-based scorecard analysis

Market share analysis

Company’s ethical and social responsibility review


Yanıt Açıklaması:

Control ways of strategic control;

• Marketing effectiveness rating instrument • Marketing audit • Marketing excellence review • Company’s ethical and social responsibility review

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