Marketıng Management Deneme Sınavı Sorusu #1029832

Which of the following is not a tool for managers to check on annual plans?


Marketing-sales expenses ratios.

Marketing audit.

Financial analysis.

Market-based scorecard analysis.

Sales analysis.


Yanıt Açıklaması:

Managers use different tools to check on annual plans. These are sales analysis, market-share analysis, marketing/ sales expense ratios, financial analysis and market based score card analysis.

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