Marketıng Management Deneme Sınavı Sorusu #1062354
" It is the organizational structure which staff assigned to both the functional department and the project or product manager. In this structure, two or more business units use the functional departments of the enterprise to increase profitability."
Which of the following terms has the definition given above?
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Market Management Organisation |
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Functional Marketing Organisation |
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Geographic Marketing Organisation |
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Matrix Management Organisation |
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Product or Brand Management Organisation |
Matrix Management Organisation; It is the organizational structure which staff assigned to both the functional department and the project or product manager. In this structure, two or more business units use the functional departments of the enterprise to increase profitability.
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