Market targetting strategies choose to divide the market according to consumers’ knowledge, attitudes, uses, or responses to a product.

Marketting strategies consist of a group of customers sharing similar needs, wants and purchase behaviour, thus requesting similar products, and companies may target markets at different levels.

Market targetting strategies are the most popular segmentation type as it is easier to measure, and as consumer needs and wants usually change according to these variables

Market targetting strategies divide the market according to variables such as age, income, gender, occupation, education, religion, race, nationality, family size

Market targeting strategies include undifferentiated marketing, differentiated marketing, concentrated marketing, and micromarketing.