Marketıng Management Deneme Sınavı Sorusu #1075069

With this strategy companies, seeing the individual in every customer, analyze the specific features in every customer. Which of the marketing strategies below is mentioned here?


Undifferentiated marketing

Differentiated marketing

Concentrated marketing

Micromarketing

Niche marketing


Yanıt Açıklaması:

Market targeting strategies include undifferentiated marketing, differentiated marketing, concentrated marketing, and micromarketing.

Micromarketing aims to tailor products and marketing programs according to individual’s and local customer groups’ needs and wants. With this strategy companies, seeing the individual in every customer, analyze the specific features in every customer.

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