Marketıng Management Deneme Sınavı Sorusu #1082009

Considering the functions in the marketing communication mix, which of the following is the correct function advertising performs in the following sentence? 

'Advertising makes consumers aware of new brands, educates them about a product’s distinct features and benefits, and facilitates the creation of positive brand images.'


Influencing

Informing

Reminding 

Marketing

Promoting


Yanıt Açıklaması:

In the sentence below advertising performs its function of informing consumers. Therefore, the correct answer is B.

'Advertising makes consumers aware of new brands, educates them about a product’s distinct features and benefits, and facilitates the creation of positive brand images.'

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