Marketıng Management Deneme Sınavı Sorusu #1030130
Which of the following guidelines should be pursued in order to achieve an effective strategic planning process?
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It should be a paper process more than a people process. |
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It should be numbers supported by words rather than words supported by numbers. |
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It should challenge the assumptions underlying the current corporate strategy. |
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The “good ethics is good business” policy should be abandoned. |
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It should be controlled by “technicians”. |
Guidelines for Effective Strategic Planning Process: 1.It should be a people process more than a paper process; 2. It should be words supported by numbers rather than numbers supported by words; 3.It should challenge the assumptions underlying the current corporate strategy; 4.Continually strengthen the “good ethics is good business” policy; 5.It should not be controlled by “technicians”.
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