Marketıng Management Deneme Sınavı Sorusu #1089141

Which of the following selling positions fits best for the example below?

'A seller presenting new types of insurances like data security insurance to the industrial companies.'


Deliverer 

Technician

Missionary 

Demand creator

Order taker


Yanıt Açıklaması:

Personal selling is a person-to-person communication in which a seller attempts to assist and/or persuade prospective customers to purchase the company’s products or services. A demand creator's selling position requires to use creative methods to sell physical products and mainly services. Since services are intangible and non-visible personal selling helps a lot to create demand. Therefore, the correct answer is D.

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