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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #1089141
Marketıng Management Deneme Sınavı Sorusu #1089141
Which of the following selling positions fits best for the example below?
'A seller presenting new types of insurances like data security insurance to the industrial companies.'
Deliverer |
Technician |
Missionary |
Demand creator |
Order taker |
Yanıt Açıklaması:
Personal selling is a person-to-person communication in which a seller attempts to assist and/or persuade prospective customers to purchase the company’s products or services. A demand creator's selling position requires to use creative methods to sell physical products and mainly services. Since services are intangible and non-visible personal selling helps a lot to create demand. Therefore, the correct answer is D.
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