Sales promotions are effective in creating arepeat purchase pattern for the customer.

Sales promotions are effective when thecompany is attempting to create movement of large amounts of products quickly.

Sales promotions are effective when thecompany wants to counter the competitor’s attacks.

Sometimes the customers have more thanone preferred brands in a product category. An attractive offer may facilitate the consumer’s decision making for the favor of promoted brand.

Sales promotions work when a company is trying to finish the stock of the new product.