A product or a brand manager doesn't ask for sales estimates and sales quotas from the president, but he or she prepares sales estimates and sales quotas together with product market share manager. Therefore, the correct answer is C. 

The design of an organisation revolves around the coordination of activities within the organisation. Such coordination can be achieved through a range of mechanisms including hierarchical reporting relationships, information systems, cross-functional teams, matrix structures, and coordinator positions.Therefore, the correct answer is A.

Promotional tools are designed for accomplishing specific marketing communication objectives. Not only the promotional tools, but also other marketing mix variables also send messages to consumers.

Strategic control is under the responsibility of top management Marketing auditor. Therefore, the correct  answer is B.  

Micro external environment includes the company, suppliers, marketing intermediaries, competitors, publics, and customers.

Structure; the “structure” is organization of an object or system. Each company must have a structure.

Market share analysis requires collecting and interpreting information at the buyer level at the end of each brand’s sales. Company must observe the market share, and if its market share increasing this means that the company is beyond its competitors.

In the pre-approach step, sales person arranges a meeting with the prospect and gathers important information about the customer. For example, if the prospect is an industrial customer, seller must have sufficient information about that company such as the size, what they produce, who their suppliers and competitors are and so on. The correct option is B.

Technological environment includes forces which develop new technologies, creating new products, and also market opportunities. Perhaps technological environment is the most dramatic force as it changes rapidly, and it transcends national and international borders. Technological environment has presented us antibiotics, laptops,
cell phones, the Internet, etc. which have eased our way of living. From a different perspective, it helped to reduce costs for companies. For instance, barcodes and radio-frequency identification (RFID) enable product tracking improving inventory accuracy and efficiency, and thus reducing costs, and increasing profits for companies. Moreover, with new softwares and computer programs, companies can develop optimal routes for delivery which reduces the fuel used. This has two advantages. First, companies reduce their costs, and as they use less fuel, the environment is protected.

Sales positions may cover different types of selling positions.

Demand creator: This selling position requires sellers to use creative methods to sell physical products and mainly services. Since services are intangible and nonvisible personal selling helps a lot to create demand. A seller presenting new types of insurances like data security insurance to the industrial companies is an example of demand creator.

Sender, receiver, encoding, decoding, message, media, response, feedback and noise are the elements of the communication process.

The process of putting thoughts into symbolic forms is called encoding. The shampoo’s newspaper advertisement may just show shining black hair and a few words. By these words and pictures, the marketer wants to give the message it intends. The shampoo ad consisting of a set of symbols and that is printed on the newspaper or aired on the television is the message.

Feedback help modify future messages is the Interactive Process. Therefore, the correct answer is C.

Marketing Planning: Deals with day-to-day performance and results, Represents only one stage in organizational development, Functional and professional orientations likely to overweigh, Goals are separated to specific targets, Significance of goals and strategies is immediately recognizable.