Marketıng Management Deneme Sınavı Sorusu #1057108

Which of the following statements is true for Marketing Planning?


Significance of goals and strategies is only recognizable over the long term.

Overall orientation is required to fit the organization to its environment.

Has an overall, long-term organizational direction.

Creates long-term organizational framework.

Deals with day-to-day performance and results.


Yanıt Açıklaması:

Marketing Planning: Deals with day-to-day performance and results, Represents only one stage in organizational development, Functional and professional orientations likely to overweigh, Goals are separated to specific targets, Significance of goals and strategies is immediately recognizable.

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