Marketıng Management Deneme Sınavı Sorusu #1089145

Considering the basic characteristics of 'Direct Marketing', which of the following is the 'Interactive Process'?


Tracking the response of the audience to control content and cost.

Objective is getting an immediate response to the message. 

Feedback help modify future messages.

Use to identify target audience and track response. 

Database helps to target specific individuals and groups. 


Yanıt Açıklaması:

Feedback help modify future messages is the Interactive Process. Therefore, the correct answer is C.

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