Marketıng Management Deneme Sınavı Sorusu #1052438

In which selling step, does the sales person arrange a meeting with the prospect and gather important information about the customer?


Sales presentation

Pre-approach

Close

Approach

Follow up


Yanıt Açıklaması:

In the pre-approach step, sales person arranges a meeting with the prospect and gathers important information about the customer. For example, if the prospect is an industrial customer, seller must have sufficient information about that company such as the size, what they produce, who their suppliers and competitors are and so on. The correct option is B.

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