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aof.sorular.net Marketıng Management Marketıng Management Deneme Sınavı Marketıng Management Deneme Sınavı Sorusu #1029692

Marketıng Management Deneme Sınavı Sorusu #1029692

According to Kotler and Keller (2016), the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments is called:


Marketing control.

Distribution strategy decisions.

Marketing Implementation.

Strategy.

Measurement of customer satisfaction.

Yanıt Açıklaması:

Kotler and Keller (2016) de ned marketing control as “the process by which rms assess the e ects of their marketing activities and programs and make necessary changes and adjustments”.

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SORUNUN CEVABI: A

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