(1)  Awareness stage: The consumer becomes aware of the innovation but lacks information about it.

(2)  Interest stage: The consumer is stimulated to seek information about the innovation.

(3)  Evaluation stage: The consumer considers whether to try the innovation.

(4)  Trial stage: The consumer tries the innovation to improve his or her estimate of its value.

(5)  Adoption stage: The consumer decides to make full and regular use of the innovation.