Marketıng Management Deneme Sınavı Sorusu #1005935

What is it called 'person-to-person communication in which a seller attempts to assist and/or persuade prospective customers to purchase the company’s products or services'?


Online selling

Personal selling

Public relations

Direct marketing

Trade sales promotion


Yanıt Açıklaması:

Personal selling is a person-to-person communication in which a seller attempts to assist and/or persuade prospective customers to purchase the company’s products or services. In personal selling, there is a direct contact and communication between the customer and the seller.

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