In the marketing profitability analysis, there are some steps for companies to follow:

(1) By identifying functional expenses, companies should measure how much of their expenses will be for each activity.

(2) Then, the company determines how the functional expenses are associated with each of the activites and assigns these functional expenses to the marketing entities.

(3) The next step is to prepare a profit and loss statement for each marketing entity,

(4) Finally, the last step is assigning functional expenses to marketing entities.

Strategy is a unified, comprehensive and integrated plan created to assure that the basic aims of the business are attained.

With the start of 19th century, the word strategy was accepted in general use, and after World War II, as the business environment started to experience a rapid change and severe competition, a need occurred for businesses to adapt the concept of strategy to business environment.

The receiver of the message, (the newspaper reader) who has seen the shampoo’s brand will have some response. Response is the reactions of the receiver after being exposed to the message. Of course, the receiver may have many different responses. A girl may try the shampoo brand, may search for more information about this brand, or may ask the opinions of others on the social media. Ignoring the message may be another type of response. The correct option is D.

Production is not one of the elements of the promotional mix. Therefore, the correct answer is A.

According to the study of Homburg and his colleagues (2000), the most important dimensions when deciding on the organisational design of marketing department are structure, coordination, culture, and power.

marketing has the most influence on decisions on advertising messages.

Outsourcing means using another firm for the manufacture of needed components or products or delivery of a service.

One of the most useful tools for identifying growth opportunities was created by Ansoff. In 1957 with an article called “Strategies for Diversification”, Ansoff created a matrix called “The Product/Market Expansion Grid”. The Product/Market Expansion Grid is a planning technique for evaluating firm’s growth opportunities through product and market extension networks.

Product or brand managers plan, direct and control their business and marketing efforts. A group product manager supervises product category managers, who in turn supervise specific product and brand managers.

Dogs may generate enough cash to sustain themselves or losses as they have weak market shares in low-growth markets. In this quadrant, managers should consider if they are holding on these dog products/businesses for good prospects or for sentimental reasons.

Advertising performs the following functions in the marketing communication mix:

Informing: Think about the products that you know although you do not own. You may know how a product looks, how it is used, its price and etc. Advertising makes consumers aware of new brands, educates them about a product’s distinct features and benefits, and facilitates the creation of positive brand images.

Influencing: Advertising messages influence us to try the products. You may find yourself going to a supermarket to purchase a new chocolate or snack food to try it because of its advertisement on television.

Reminding: Advertising keeps a brand or company name fresh in the consumer’s memory. For example, you might have no need for a credit card when you have seen its commercial.

The correct option is B.