Marketıng Management Deneme Sınavı Sorusu #1053250

Which of the following may generate enough cash to sustain themselves or losses as they have weak market shares in low-growth markets?


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Cash Cows

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Dogs

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Yanıt Açıklaması:

Dogs may generate enough cash to sustain themselves or losses as they have weak market shares in low-growth markets. In this quadrant, managers should consider if they are holding on these dog products/businesses for good prospects or for sentimental reasons.

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