Marketıng Management Deneme Sınavı Sorusu #1053248

______________________is a planning technique for evaluating firm’s growth opportunities through product and market extension networks.

Which of the following completes the sentence above?

The BCG Growth-Share Matrix

Strategic Business Unit

Market Expansion Grid

The Production Level

The Threat of Substitute

Yanıt Açıklaması:

One of the most useful tools for identifying growth opportunities was created by Ansoff. In 1957 with an article called “Strategies for Diversification”, Ansoff created a matrix called “The Product/Market Expansion Grid”. The Product/Market Expansion Grid is a planning technique for evaluating firm’s growth opportunities through product and market extension networks.

PAYLAŞ:

SORUNUN CEVABI: C

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