Marketıng Management Deneme Sınavı Sorusu #1029043

Reesellers, physical distribution companies, marketing services agencies and financial institutions such as banks and insurance companies are part of:


Company’s Micro External Environment.

Political and Legal Environment.

Company's Internal Environment.

Demographic Environment.

Company’s Macro External Environment.


Yanıt Açıklaması:

One of the micro external environment's actors of a company are marketing intermediaries.Marketing intermediaries consist of resellers (e.g. wholesalers, and retailers) physical distribution companies (e.g. third-party logistic companies such as Ekol Logistics, and Kuehne-Nagel), marketing services agencies (e.g. advertising agencies), and financial intermediaries (e.g. banks, insurance companies). These intermediaries aid company in promoting, selling, distributing, and promoting goods and services to ultimate customers.

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