Marketıng Management Deneme Sınavı Sorusu #1029043
Reesellers, physical distribution companies, marketing services agencies and financial institutions such as banks and insurance companies are part of:
Reesellers, physical distribution companies, marketing services agencies and financial institutions such as banks and insurance companies are part of:
Company’s Micro External Environment. |
Political and Legal Environment. |
Company's Internal Environment. |
Demographic Environment. |
Company’s Macro External Environment. |
One of the micro external environment's actors of a company are marketing intermediaries.Marketing intermediaries consist of resellers (e.g. wholesalers, and retailers) physical distribution companies (e.g. third-party logistic companies such as Ekol Logistics, and Kuehne-Nagel), marketing services agencies (e.g. advertising agencies), and financial intermediaries (e.g. banks, insurance companies). These intermediaries aid company in promoting, selling, distributing, and promoting goods and services to ultimate customers.
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