Marketıng Management Deneme Sınavı Sorusu #1051771

"_____ is the reactions of the receiver after being exposed to the message. Ignoring the message may be another type of it." Which of the following term used in marketing communication completes the sentence? 


Feedback

Encoding

Decoding

Response

Noise


Yanıt Açıklaması:

The receiver of the message, (the newspaper reader) who has seen the shampoo’s brand will have some response. Response is the reactions of the receiver after being exposed to the message. Of course, the receiver may have many different responses. A girl may try the shampoo brand, may search for more information about this brand, or may ask the opinions of others on the social media. Ignoring the message may be another type of response. The correct option is D.

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