Advertising performs the following functions in the marketing communication mix:

Informing: Think about the products that you know although you do not own. You may know how a product looks, how it is used, its price and etc. Advertising makes consumers aware of new brands, educates them about a product’s distinct features and benefits, and facilitates the creation of positive brand images.

Influencing: Advertising messages influence us to try the products. You may find yourself going to a supermarket to purchase a new chocolate or snack food to try it because of its advertisement on television.

Reminding: Advertising keeps a brand or company name fresh in the consumer’s memory. For example, you might have no need for a credit card when you have seen its commercial.

The correct option is B.