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Marketıng Management
Marketıng Management Deneme Sınavı
Marketıng Management Deneme Sınavı Sorusu #1045648
Marketıng Management Deneme Sınavı Sorusu #1045648
What is the purpose of brand management?
Developing a strategic plan for a long term period and competitive strategies related to financial structure. |
Start market research and business plan. |
Consult for management, investment, production and quality control. |
Review product performance, quality and packaging designs and debt management. |
Brand managers plan, direct and control their business and marketing efforts and the analysis and planning on how a brand is perceived in the market. |
Yanıt Açıklaması:
Product or brand managers plan, direct and control their business and marketing efforts. A group product manager supervises product category managers, who in turn supervise specific product and brand managers.
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