Marketıng Management Deneme Sınavı Sorusu #1045648

What is the purpose of brand management?


Developing a strategic plan for a long term period  and competitive strategies related to financial structure.

Start market research and business plan.

Consult for management, investment, production and quality control.

Review product performance, quality and packaging designs and debt management.

Brand managers plan, direct and control their business and marketing efforts and the analysis and planning on how a brand is perceived in the market.


Yanıt Açıklaması:

Product or brand managers plan, direct and control their business and marketing efforts. A group product manager supervises product category managers, who in turn supervise specific product and brand managers.

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