Marketıng Management Deneme Sınavı Sorusu #1062427
I - identifying functional expenses, companies should measure how much of their expenses will be for each activity
II - the company determines how the functional expenses are associated with each of the activites and assigns these functional expenses to the marketing entities
III - preparing a profit and loss statement for each marketing entity
IV - assigning functional expenses to marketing entities
What is the correct order of the marketing profitability analysis steps given above?
|
I - II - III - IV |
|
I - III - II - IV |
|
I - IV - III - II |
|
II - III - IV - I |
|
II - I - IV - III |
In the marketing profitability analysis, there are some steps for companies to follow:
(1) By identifying functional expenses, companies should measure how much of their expenses will be for each activity.
(2) Then, the company determines how the functional expenses are associated with each of the activites and assigns these functional expenses to the marketing entities.
(3) The next step is to prepare a profit and loss statement for each marketing entity,
(4) Finally, the last step is assigning functional expenses to marketing entities.
Yorumlar
- 0 Yorum