Marketıng Management Deneme Sınavı Sorusu #1029544

The marketing organization model mostly preferred by the companies that tend to establish their production units in close proximity to regional markets is:


Brand organization.

Product organization.

Geographic organization.

Market organization.

Matrix organization.


Yanıt Açıklaması:

Companies that sell products nationwide usually organize their sales force and other organizations according to their geographical locations such as Aegean, Marmara and Mediterranean regions. This model is preferred by companies that tend to establish their production units in close proximity to regional markets. The department manager in one region is generally responsible for the production, sales and control functions.

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