Artifacts refer to observable phenomena; everything employees see, hear, do, and talk about as well as the way they talk about them (e.g., the jargon they use).

In fact, artifacts are often what people outside the organization can also see. Some examples of artifacts are;

• what people wear,

• how they talk,

• how much they work,

• the way the offices are organized,

• stories about past events that most employees know about, and

• ritualistic activities(for example, celebrating the birthdays of everyone born that month in the department on the same day).