It is natural to have a dominant culture surrounded by various subcultures in today’s organizations. But sometimes subcultures within the organization may marginalize due to several factors affecting them. In the last analysis, cultures are made up of people, and people are social beings. These marginalized cultures are called counterculture. People who are the member of counterculture have 100% opposite lifestyles, values, and norms relative to the organization and/ or society in which they are living and working in.17 Nai¨ve managers may try to avoid countercultures at all cost. But countercultures are so much crucial for managers conceptualizing the organization as a whole. Countercultures should be used and treated so that their ideas provide constructive criticism for managerial action and the organization as a whole.