Organızatıonal Theory & Design Deneme Sınavı Sorusu #858695
There was a time when Nokia was the cell phone company that mattered. Starting in the 1990s and until the advent of the iPhone and Android, it produced many of the planet's most successful phones. However, with the creation of smatpfones it lost its popularity, and in time, consequently, it died. Which of the following is the type of innovation that Nokia needed work on, in which new business models are integrated with new products that are based on new technical knowledge?
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Routine innovation |
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Radical innovation |
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Disruptive innovation |
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Architectural innovation |
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Organizational innovation |
Architectural innovation combines technological and business model disruptions. An example is digital photography. For companies such as Kodak and Polaroid, entering the digital world meant mastering entirely new competencies in solid-state electronics, camera design, software, and display technology. It also meant finding a way to earn profits from cameras rather than from “disposables” (film, paper, processing chemicals, and services). Taking the example given above into account, Nokia needed to change the product itself, so the innovation needed to be one of the product innovation. Here both technological and business models needed to be changed. The correct answer is Choice D.
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