Confirmation bias is the product of perceptual selectivity. Since the decision- maker looks for the information confirming his/ her past choices, he/she tends to ignore the sources that o er contradicting information. He/she pays attention to choose the sources playing along with his/her past choices. e individual’s tendency to eliminate the information contradicting his/her past choices, accept the information confirming the anticipated opinion and approach the data against the current opinion critically and doubtfully make him/her decide under the influence of past experiences. And, the information we collect with these biases make up the biased data to tell us what we want to hear. The correct answer is Choice C.