Culture is related to history and traditions. • Meanings attached to culture has deeper roots that can go below the level of one’s consciousness. For this reason, it is not an easy concept, requires further explanations for thorough understanding. • Culture is collectively shared by a group of people. • Culture has strong ties with intangible dimensions such as perspectives, beliefs, and knowledge. Culture has to be interpreted rather than talked. • Culture is not a rational and analytical phenomenon; it is more of an integrative, subjective, and emotional phenomenon.

Culture is an integrative pattern of the meaning-making process which people subconsciously use to understand the world surrounding them via the shared set of values and beliefs, language, symbols, and physical artifacts.