A manager with limited rationality uses mental methods that simplify the solution and provide shortcuts to make decisions and process information. This is called intuitive decision-making.

Intuitive decision-making features individual experience and judgments more than logic and reasoning. Intuitive decision-making is not as coincidental as is thought. What underlies these decisions is that the manager faces similar problems many times and experiences different solutions. Managers act intuitively especially in decisions that must be immediately made. The more intuitive or rational behavior of the manager is sometimes related to his or her disposition.