Process innovation is a company’s effort to refine and improve its current processes. In the early stages of industry development, product innovation is vital. However, over time product innovation becomes less critical, and process innovations designed to reduce manufacturing costs and increase product quality become more critical. Advances such as containerization, just-in-time production, mass customization, lean manufacturing, and Six Sigma make possible process innovations. The implementation of a new organizational method in the company context is called Organizational innovation. The correct answer is Choice C.