Subculture is defined as groups sharing overall cultural values of the society but diverges from these groups by holding different values brought by their lifestyles, values, and norms. Organizations reaching certain levels regarding size will generally have three subcultures namely operational, technical, and managerial.

But sometimes subcultures within the organization may marginalize due to several factors affecting them. In the last analysis, cultures are made up of people, and people are social beings. These marginalized cultures are called counterculture. People who are the member of counterculture have 100% opposite lifestyles, values, and norms relative to the organization and/ or society in which they are living and working in.