Researchers have found that the main way that people get information about political and social issues is the media. Therefore, the media has an important role in shaping public opinion. Studies have shown the more the media covers an issue the more important it seems to the individual. Additionally, how an issue is covered also gives people ideas for how they should feel about the issue. This is known as framing. For example, if a story is written with a negative feel or the focus is on the problems of an issue, the public is more likely to have a negative feeling about the issue