Prıncıples Of Marketıng Deneme Sınavı Sorusu #798707
Which of the following is not among the aspects of marketing information system?
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It requires systematic approaches for analyzing and storing information |
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It requires ongoing efforts for regular and continuous information generation |
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Aa system it includes various principles for effective information management |
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It requires a planned and systematic effort for meeting the marketing information needs |
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It requires spontaneous actions in order to meet the needs of marketing information |
Various definitions illustrate that marketing information system has a few critical aspects;
• First of all, as a system it comprises principles, processes, methods, people and necessary instruments for collecting, analyzing and storing information;
• Moreover, it is a planned and systematic effort for meeting the marketing information needs;
• Furthermore, it is a continuous effort. Continuity means that the system provides the information required for the marketing decisions not based on discrete research
attempts but on the basis of regular and continuous information generation.
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