The BCG matrix which takes after the abbreviation of the Boston Consulting Group, is essentially a chart which was developed by the firm’s employee Bruce Henderson in 1970 to assisst businesses in examining their business units and product lines. According to the chart, cash cows are the SBUs which have low
market growth rate and high market share. These established and successful business units require less investment to keep their market share and fall within the lower-left corner of the matrix. The right answer is A.