Prıncıples Of Marketıng Deneme Sınavı Sorusu #801310

Which one of the following tasks can be an issue of a research design? 


Convert the overall design from exploratory to descriptive

Organizing an appropriate time and place for data collection

Determining the sampling process and sample size

Devising the techniques for innovation and creativity

Combine qualitative and quantitative data analysis


Yanıt Açıklaması:

A research design typically consists of the following tasks:

  • Defining the information needed
  • Identifying whether the overall design is to be exploratory, descriptive or causal
  • Devising the techniques for investigation or measurement
  • Organizing an appropriate form or questionnaire for data collection
  • Determining the sampling process and sample size
  • Elaborating the steps of qualitative or quantitative data analysis

Correct answer is C. 

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