The terms need and want are generally used instead of each other by people because consumers can not make much distinction between needs and wants. A need is the difference between a consumer’s actual state and some ideal or desired state. A want is a desire for a particular product used to satisfy a need. While all people around the world need food when they are hungry,based on their culture, income and some other characteristics, they might want a different productor service to satisfy the same need.

Based on this information, in A, B, D, E the customers try to satisfy their needs by turning them into wants. They meet their needs through socializing and/or using the same products to become more socially integrated. In C, the customer tries to fix the scratch as he needs it; he is not socially persuaded to buy a certain brand.