Prıncıples Of Marketıng Deneme Sınavı Sorusu #819883

Which of the following research reveals customer expectations on a new product’s content or design?


Marketing environment research

Target market research

Product research

Sales research

Distribution channel research


Yanıt Açıklaması:

Product research can be carried out for testing new product concepts and opportunities, revealing customer expectations on a new product’s content or design, and comparing the performance of an existing product with its competitors. Thus, the correct answer is C. 

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